New generation Types of digital marketing channels run your business.
I am very annoyed to see that almost every newbie starts a business on either technology even if they have zero knowledge of those subjects and Types of digital marketing channels. They never reach the level that they want to even after a several months or years of devotion.
Maximum my friends have a idea that digital Marketplace Means only Facebook. Its true without the right strategy digital advertising will be impossible. Today i will share about Types of digital marketing channels.
As technology has become a part and parcel of our daily lives, digital marketing channels are now one of the most popular means of marketing, both efficiently and effectively.
To flourish your business in a world run through technology, being acquainted with the channels of digital marketing is a necessity to you.
Let’s get a brief idea of what digital marketing channel is. As the name suggests digital marketing channel is a digital medium like the internet, mobile, SMS, digital live advertisements, and as such. There are quite a number of types of digital marketing channels.
Display advertising :
Display advertising is nowadays a widespread channel for digital marketing. These are advertising that we often see while surfing or reading emails. The channels work by displaying graphically designed or visual advertisements put on websites, messengers or other virtual media.
A good example can be an advertisement of another game while browsing or playing one game using the internet on your android phone or desktop. The effectiveness of such adverts is measured based on total unique clicks.
However, these advertisements use special techniques such as demographics, interests, geographic locations, frequent visits and what not to find prospective consumer and show the relevant display ad.
If we see all Types of digital marketing channels there the next popular medium is Email marketing. We all are quite familiar with the word email or electronic mail.
As the name suggests, you market your products and services through emails. Designing emails draft and newsletter and collecting clients emails can get time consuming and there is also no guarantee that people will open those emails.
However, this a very good medium for companies who has a limited budget. Often, we receive promotional emails during Eid, Diwali, or Christmas, and what not from banks and other merchants through email. This is a bright example of email marketing.
Social media Marketing:
The next big channel is social media such as Facebook, Twitter, Whatsapp, Myspace, Skype, Instagram, Mig33, and similar mediums.
These channels are used to create community by letting users interact with each other. Then advertisements are shown to these engaged users. Facebook has now become a big business medium.
Another form of digital channel marketing is affiliate marketing where companies get affiliated with one or more websites to display their advertisements for a pre agreed sales commissions.
These give companies huge exposure for almost free of cost. For example, I am a television dealer I can advertise my product on bikroy.com for a certain percentage.
Pay per click is also a quick and easy channel for digital marketing. Pay per click channeling work based on certain actions agreed by companies to affiliate websites that if occurred, a certain commission will be charged, For instance, for a thousand click daraz.com might charge a mobile dealer 1000 taka.
SEO (Search Engine Optimization) :
Nowadays, the most popular digital marketing channel is SEO. SEO or Search Engine Optimization refers to optimizing a website for a search engine’s unpaid results.
It can be easily done by using certain keywords defining the content of your website. Such as optimizing your browser with search engine google.
SEO whenever someone searches something in google for something that you have, google will bring your website up.
SMS marketing :
Another type of digital channel marketing is SMS marketing. SMS is the full form for Short Message System where different promotional offers are sent out to million users.
For example, a furniture shop sending SMS about their discount offer is a form of SMS marketing, you get SMS from “Amazon” about their latest products and price is an SMS channel of digital marketing. SMS is a great way to confer a company’s message to all potential consumers.
Even though all these channels are good, but you need to have a certain plan or goal because, without proper strategy and proper measurement of outcome, digital channel advertising will be impossible. Only optimal use of such tool will ensure a strong position against all competitors as everyone is now turning digital.