A digital marketing strategy is a plan for how your business will achieve its marketing goals through online channels.
You’re likely familiar with the strong correlation that successful marketing generates new sales. Nowadays, digital marketing is more powerful than it has ever been. People fancy enticing offers that they quite literally get right at their fingertips.
That’s why businesses work hard on enhancing page views and lowering bounce rates, for example, by creating Magento PWAs. When carried out strategically, digital marketing techniques appeal to new and returning customers, thus, help to convert leads and maximize revenue.
In this article, we will uncover some of the best strategies to drive your sales and make the grade in the sphere.
1. Clients’ Feedback
Digital Marketing Strategies is a plan that outlines how your business will achieve its marketing goals via online channels. A prospect visiting your page will most likely want to know more about the experience of others who used the product. And that’s where testimonials will be of great service to your brand. Incorporate them into your product pages and even your home page.
Needless to say, reviews may not always be positive. Don’t hide them. Negative feedback will help you to address the problem competently, give a comprehensive answer, and show the audience that you are interested in their opinion.
It’s a valuable weapon in your arsenal indicating that you keep your word and are also ready to correct mistakes. It will bring your brand closer to your audience and increase your credibility.
But how do you get more reviews on your site? Sometimes even a satisfied customer doesn’t want to spend their time writing a testimonial. So, use various tricks to make this process easier. For example, you can offer a special discount or bonus points for leaving a review.
A screenshot of the Bright Star Kids product page shows how many stars the user gave to the product, the body of text, and a short review describing the purchase experience.
2. Email Campaigns
Sending newsletters is still an excellent tool for communicating with and supporting potential customers. And there are two ways to leverage it properly to drive your sales.
The first one is segmentation. It means dividing your audience based on their geographic location, interests, purchase history, and much more. It ensures that you target your audience with personalized suggestions.
A survey done by MailChimp shows that:
- Segmented e-blast recipients will open emails on a 14.31% more frequent basis;
- Regarding the click-through rate, a segmented email will be 100.95% higher;
- Segmented emails result in a nearly 4% decrease in abuse reports.
The second path is automation. Sending an email once in a while isn’t enough. Emails should reach your customers regularly, or once a week at the least. Automation helps you with this issue.
It allows you to deliver emails to a broad contact base, standardize messages, and increase the chances of reaching leads. Remember to track the client’s reception and interaction. Employ this information to tweak your email digital marketing campaigns.
With this digital marketing strategy, the leads receive information about products, discounts, and content offers automatically. They satisfy their needs, increasing your conversion rate and going deeper into the sales funnel. And you, in turn, can focus on other issues, such as creating captivating texts.
For example, that’s how Nike exploits pop-ups on its website to drag the visitor’s attention to receive current updates on their market.
Screenshot taken on the official Nike website
The buyer doesn’t always decide to buy something from the first visit. Sometimes you want to postpone a purchase for a while. In this case, the wishlist section will come in handy.
Moreover, your clients can share this list with their family and friends and give them an idea for a gift for birthdays, weddings, and other celebrations. You can use it as an opportunity not only to reach your ex-visitors but also their friends, colleagues, family, etc.
Sometimes companies allow adding products to the wishlist only after registering on the site. Having received an email address, you can send the customer newsletters with customized offers and the latest news.
To demonstrate my point, a cosmetics company, Lush, is equipped with such functionality in the form of a heart button. Yet, you need to be registered to have your own wishlist on their store.
Screenshot taken on the official Lush website
4. Motivation Boost to Buy
Try to look at your site through your customers’ eyes. What might interest them? Analyze which campaigns and specials resonate best with the user.
For example, you can use discount coupons based on what the customer has previously ordered. Honesty and transparency about who you are and what you do increase the credibility of your services.
However, no one forbids creating a sense of urgency to convince potential customers to buy from you right now. It’s where call-to-action messages come in. Perhaps, you can offer a financial incentive to customers who buy right away, such as free shipping or a discount. Or suggest a limited-edition product.
Check out this example from The Lakeside Collection, a discount retailer. The free shipping offer is available after reaching a certain order amount and is also limited in time. Offering free shipping doesn’t necessarily mean lost profits. In most cases, the buyer will spend more money to purchase the required order amount for free shipping.
Screenshot taken on the official The Lakeside Collection website
To Sum Up
Digital Marketing Strategies the ways you can achieve sales growth are as varied as the products you can buy online. Fair enough, some digital marketing strategies may be more effective than others. Some customers respond to incentives with a sense of urgency. Others prefer to receive personalized newsletters.
How can you get the most of it? Balancing all the strategies and adding different “marketing ingredients” will result in a delicious dish your prospects will consume with pleasure.