Digital marketing services eCommerce SEO: Strategies To Drive Traffic And Sales.
eCommerce is the reality of the 21st century, and it will be incomplete without incorporating digital marketing services.
Your organic traffic drives a good share of overall eCommerce sales, and you can’t get organic traffic without working on digital marketing techniques and strategies. So, for the eCommerce entrepreneurs out there, you need to understand the importance of SEO and digital marketing techniques for driving traffic and sales to your online store.
To put things in context, the stats shared by WordStream imply the importance of digital ads for increasing brand awareness, conversions, and visibility of eCommerce businesses. 53% of your website traffic is dependent on organic searches, which means more rigorous efforts on the SEO aspect of your eCommerce store. If you’re working in the right direction, you can increase your website traffic to a good volume.
And how can you figure out the winning strategies for your eCommerce business?
That’s why I am here! I have listed the best strategies you should implement to improve your website’s SEO and get better traffic and sales results.
So let’s get into it.
Winning Strategies For eCommercepreneurs
* Website Optimization
First things first, website optimization is the area where you need to put extra effort. It is your storefront and equivalent to your shop’s appearance if it was a brick-and-mortar store. It will start putting everything in context, as the first impression matters a lot. Therefore, begin with optimization of your product pages, homepage, landing pages, etc. It includes inserting relevant keywords, hook lines, pricing, and competitor research-based SEO optimization.
Besides, you should make sure that the checkout process, product recommendations, and payment gateways are optimized for the customers so they don’t have to wonder what to do.
* Keyword Research
Keyword research is the seed of SEO for any online entity, be it a blog, website, or eCommerce store. It is the root of any digital marketing service you’re using.
What will set you apart is the strategy you’re implementing for keyword research. And what is the winning strategy in the case of keyword research?
Here are a few things you need to implement to get it right:
- Don’t go after too difficult or too easy keywords for product pages.
- Gather the product-focused keywords to attract potential customers with resonating interests.
- Look for transactional keywords relating to the high purchase intent.
- Long-tail keywords are also useful as fewer people search for them, and it’s easy to rank against such keywords.
- Semantically related keywords are synonymous or similar words related to the main keywords in digital marketing services. You can get ranked for such keywords to be shown in related search segments in S.E.R.P.s.
- Perform competitor research to identify the lists of keywords your competitors are targeting and ranking for.
* Product Copy Optimization Digital Marketing Services .
Product copy optimization is also the area in which you need to work. Optimization of your product pages’ copies means creating lucrative copies with targeted keywords. You should make sure to follow a consistent structure across all product copies.
You should make page sections and separate them with H1, H2 and H3 headings. Besides, never underestimate the importance of impeccable grammar and spelling while creating and optimizing your product copies.
* Product Page Optimization
We have already mentioned product page optimization in the website optimization section of the article. However, it is important to imply the significance of product page optimization individually and how you can get the best-optimized pages.
So, product page optimization includes everything from internal linking to product copy, product images, and product videos. For product images, make sure to include alt texts and incorporate the core keywords and their variations in the images.
It will also help if your Alt text markup follows the latest web accessibility guidelines to increase your chances of getting featured in Google S.E.R.P.s. When writing the alt texts for the images, use the natural tone of voice to improve search visibility.
Product page optimization also includes writing effective meta titles and descriptions for featured snippets in Google S.E.R.P.s. Your meta titles should be at most 60 characters with spaces. Include the core keyword or variations in meta titles as well as descriptions. Descriptions should be 160 characters or smaller to be visible on both mobile and desktop devices.
It also includes the page load speed, as people are very quick to abandon websites that take more than a couple of seconds to load. Therefore, you should not undermine the importance of product page optimization that improves page load speed on all devices. You can rely on free tools like PageSpeed Insights to test your page’s speed and optimize it accordingly.
* Mobile Friendly Website
Mobile friendliness is yet another significant factor in eCommerce SEO. It implies that your website is properly loading on mobile devices, showing all content when loaded on a mobile screen, and the page layout is not disrupted when shown on a smaller screen. Loading speed on mobile devices also determines websites’ mobile friendliness.
To improve the mobile-friendliness of your eCommerce store, pay attention to digital marketing services like professional web development and page optimization, and regularly track your website’s performance with tools like the Mobile Friendliness website test tool offered by Google.
* Address Website Issues
Last but not least, hire a digital marketing services professional to address website issues beyond your control. Several technical aspects of your eCommerce store might be too hectic for an entrepreneur to manage with so many things on their plates. Therefore, getting professional help is always a great idea.
You should take the services of digital marketing experts to monitor and optimize your website structure, implement solid URL structure, remove duplication issues, remove spamming links, and improve your eCommerce website’s E.E.T.A score.
We provide complete guidebooks on how to run your eCommerce business and leverage different digital marketing services, tools, and strategies to stay ahead of your competitors. By implementing the winning strategies highlighted in the article, you can make your eCommerce business flourish and attract more organic traffic, ultimately leading to better conversion rates.
Do let us know how these strategies have helped you take over your competition in eCommerce!